In the fast-evolving world of sales, one truth remains: people buy from people they trust. But trust is built on connection—and connection comes from understanding nuances. That’s where Cheri Tree’s B.A.N.K. methodology flips the script on traditional selling.

Cheri, the best-selling author and founder of Codebreaker Technologies, has developed a personality-based sales system that dramatically improves communication and conversion. Her signature acronym—B.A.N.K.—stands for Blueprint, Action, Nurturing, and Knowledge. These four personality types represent the hidden values that drive buying decisions.

Cheri’s big idea? People don’t buy based on your personality—they buy based on theirs.

Studies show that salespeople have only an 18% success rate when their style clashes with the buyer’s personality. But when the communication aligns? The success rate skyrockets to 82%. That’s the difference between struggling and thriving in sales.

Cheri’s own B.A.N.K. code is Action-Nurturing-Knowledge-Blueprint—a blend of high energy, heart-driven impact, curious intellect, and practical systems. But what if the customer is the exact opposite, say a Blueprint-Knowledge combo who values structure and logic? That’s where emotional intelligence comes in. “You have to take your lens off and put theirs on,” Tree says. “That’s how you create the yes factor.”

To crack the code, Tree developed a simple yet powerful tool: a set of four value-based cards that buyers sort from most to least important. This quick exercise reveals their core code in less than 90 seconds—unlocking a new level of understanding.

And for online sellers or larger audiences? Codebreaker’s AI-powered technology steps in. With a simple link or LinkedIn scan, the system can predict a prospect’s B.A.N.K. code, suggest how to personalize communication, and even rewrite email responses for optimal impact. In a world where personalization drives performance, this is next-gen sales enablement.

When speaking to large audiences, Cheri takes a multilingual approach—deliberately hitting key messages for all four codes:

• Blueprints get structure, systems, and steps.
• Action types get energy, excitement, and rewards.
• Nurturers hear stories about connection, service, and relationships.
• Knowledge buyers receive data, research, and science-backed validation.

The result? Everyone in the room feels understood.

Cheri’s brand, Codebreaker Technologies, serves everyone from small business owners to Fortune 500 firms—and even educational institutions. It’s more than a system. It’s a movement. And it’s rooted in the belief that sales success is not just about talking better—it’s about listening smarter.

If you want to upgrade your sales game, discover your own B.A.N.K. code, and learn how to speak your customer’s language, join Cheri Tree’s upcoming Master Class with Selling Power on April 29th. You’ll walk away with practical tools, smarter messaging, and a substantial boost in emotional intelligence.

Watch this video interview with Cheri: https://youtu.be/FYxi3OaEb0A 

👉 Ready to crack your own code? Visit CodebreakerTech.com and take the free 90-second assessment. Your sales conversations will never be the same.