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Help sales leaders integrate sales technologies into sales organizations.

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    Avoid The A.I. Habit Trap: Leveraging Neuroscience to Break Status Quo and Drive Buyer Action

    December 10, 2025

    A.I. is transforming sales—but it’s also training sellers to rely on logic, data, and information at the exact moment buyers need emotional clarity and confidence. Under pressure, most sellers default to habits that trigger “red lights” in the buyer’s brain, reinforcing the status quo instead of inspiring change. In this practical and science-based masterclass, Braintrust Chief Coaching Officer, Dan Docherty, and Master Coach, Rob Vujaklija reveal how the brain actually decides, why A.I. can unintentionally amplify poor communication patterns, and how to use neuroscience to create “green-light” moments that build trust, drive action, and accelerate revenue growth.

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    AI Sales Summit

    February 25 - February 27, 2026

    The pace of innovation in B2B Sales AI has accelerated dramatically. What was once experimental is now mission-critical: AI copilots embedded in CRM workflows, predictive revenue intelligence that adapts in real time, and generative tools that create hyper-personalized outreach at scale. At the AI Sales Summit 2026, you'll gain a front-row seat to these breakthroughs—and learn how to deploy them responsibly, ethically, and profitably inside your organization. Over three days, you'll engage with world-class sales leaders, AI strategists, and AI solution providers who are shaping the future of revenue growth, including our fast-paced demo day Summit finale, February 27.

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    Sales Transformation Summit

    April 8 - April 10, 2026

    Mark your calendar for the upcoming Sales Transformation Summit, a virtual gathering of industry leaders and innovators. Complete this form to receive exclusive updates about speakers, sessions, and registration details as they're announced. Interested in contributing? You can also nominate a speaker or inquire about sponsorship opportunities.

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On-Demand Webinars

Meet Gerhard Gschwandtner

Headshot of Gerhard Gschwandtner

Gerhard Gschwandtner is the founder and CEO of Selling Power, a media company that produces the award-winning Selling Power magazine and Selling Power TV, a daily video interview series on sales success. He developed and hosts the Sales 3.0 Conference, which helps sales leaders integrate sales technologies into their sales organizations to create improved sales effectiveness and greater customer value.

Interested in engaging Gerhard for a 30-60 minute keynote, as a session moderator or to lead your next workshop? Contact Gerhard Gschwandtner at gerhardg@gmail.com.

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