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Martin Seligman, American psychologist, speaking on stage holding notes and a clicker during a presentation

How The Science of Joy Improves Sales Performance

Twenty years ago, I sat down with Martin Seligman for one of the most memorable interviews of my career. At the time, he was leading a quiet revolution inside academic psychology — arguing that the entire field had spent a century looking through the wrong end of the telescope. His point was bl...

Person using a futuristic AI assistant interface with icons and a glowing generate button above a laptop keyboard

Enhancing AI Sales Enablement in 2026

You already have AI. It sits in CRM, conversation intelligence, sales enablement platforms, LXPs, and productivity suites – and Copilot or ChatGPT is only a t...

Cartoon AI generated image of Michael McCafferty, Mike Muhney, and John Ferrara standing behind computers.

The Visionaries Who Built the Modern Sales Machine

Before the cloud, before the smartphone, before “CRM” was even a term, there was chaos. Salespeople were drowning in a sea of business cards, sticky notes,...

Illustration of a person pointing at an AI labeled head with gears and circuit lines representing artificial intelligence If you want a more keyword dense SEO version or a more accessibility focused alt text, I can tune it.

Cracking the Code: Selling AI When No One Knows How to Buy It

AI is the most urgent – and misunderstood – purchase facing B2B buyers today. Buyers are under pressure to act fast, but uncertainty clouds their decisio...

Miniature businesspeople racing toward an AI chip as a hand launches a figure forward, symbolizing tech driven competition

New Research: 9 Sales Leader Strategies for the AI Era

AI is accelerating change, customer expectations are rising, and growth is increasingly coming from existing accounts – not just new business. These are th...

The company team picture of WINN.AI

How WINN.AI Redefines Billions of Sales Conversations

Twenty-seven years ago, I sat across from Marc Benioff as he unveiled a radical idea: Customer Relationship Management didn't need to live on your server. It co...

A bridge over a body of water under a cloudy sky.

Bridging the Sales-Marketing Divide: How AI Transforms Your Revenue Team

Why the oldest feud in B2B is finally meeting its match – and what smart leaders are doing about it. When it comes to sales and marketing, walk into any B2...