Oracle, Zoom and Others Boost Sales with AI Coaching, You Can Too

Every product demands a unique sales approach. Whether it’s a quick transaction, a lasting relationship, or solving a complex problem, the type of product determines the sales strategy. These frameworks set your team up for success.  

Today, sales teams are enhancing these strategies with AI. From perfecting transactional pitches to refining consultative conversations, AI-powered coaching tailors training for every sales type. It gives your reps a personalized playbook and a virtual coach ready to help them excel, no matter the challenge. Sales teams that use AI for coaching report a 36 % decrease in onboarding time, and 46% more deals, compared to traditional sales coaching methods. 

Leveraging AI for the 5 Main Types of Selling

Transactional selling

Transactional sales are all about speed and clarity. With short sales cycles, reps focus on specific products or services across industries like insurance, real estate, and telecom.

The goal? Close the deal in just one call. To succeed, reps must present the product clearly and make it instantly appealing. AI-powered coaching helps reps perfect their pitch by practicing scripted calls and receiving real-time, actionable feedback to refine their delivery.  For example, GoHealth used AI coaching to reduce onboarding time by 33% and saw a 20% increase in sales, demonstrating the power of streamlined, effective preparation.

Try out a Cold Call Role Play with AI 

Relationship selling

Relationship selling thrives on long-term connections and customer loyalty. It’s essential for industries like high-end retail, B2B services, and complex tech solutions.

Success here demands reps with strong listening skills who can build trust with customers. AI-powered role play helps reps practice active listening and refine their responses to open-ended questions, ensuring stronger, more authentic relationships. At Oracle, one of the largest vendors in the IT market, reps practiced role playing with an AI partner four to five times before submitting results to their manager, helping them improve their relationship-building and listening skills. 

Consultative selling 

Consultative sales are best suited to high-ticket items, like technology solutions, that drive long-term revenue. The focus is on building trust, uncovering customer concerns, and offering tailored solutions. 

Reps need to understand customers’ deeper needs and position the product accordingly. AI coaching provides consistent feedback on pace, tone, and clarity, helping reps refine their communication skills, boost confidence, and ultimately drive more revenue. For example, tech company SAP used AI to increase sales rep proficiency levels by 20%.

Role Play a Discovery Call with AI 

Solution selling

Solution selling is perfect for B2B products with long sales cycles. This customer-first approach requires reps to deeply understand pain points and align the solution with the customer’s unique challenges.

Interactive AI coaching provides timely feedback, helping reps fine-tune their messaging, connect with prospects, and unlock greater sales potential. For example, Oracle leveraged AI coaching to increase opportunities for a particular product by 32%, and drive a sales uptick of 21% for that product. 

Provocative selling

In provocative selling, also known as the Challenger Sale, sales reps challenge customer objections to demonstrate how your solution drives transformation. 

This approach requires finesse—reps must educate customers while keeping their best interests at heart. AI-powered practice provides a safe space for honing these skills, offering objective feedback to help reps strike the right balance and deliver persuasive, impactful conversations.

AI coaching ensures reps are ready for any type of selling

AI coaching prepares your reps for any sales approach. Whether it’s transactional, consultative, or relationship-focused, AI-powered role play and real-time feedback help reps build confidence, sharpen their skills, and sell more effectively.

With AI coaching available anytime, reps can practice privately, improving without fear of embarrassment. This not only speeds up sales cycles but also empowers your team to deliver stronger performance, drive higher revenue, and achieve consistent results.