Fact one: In selling, relationship is the name of the game.

Fact two: Credibility constitutes the underlying foundation of a strong and lasting buyer-seller relationship.

Is the quality of your trustworthiness on a par with your company’s products and service? Do your customers have faith in you as an ethical and honorable professional? Try the following quiz, then score your CQ at the end.

YES/NO

Do you level with the buyer when your product isn’t right for the job, even if it costs you an order?

Do you readily assume responsibility when you make a mistake?

Can you count on most of your customers for referrals?

Do customers rely on you as a good source of information?

Would you steer a customer to a competitor who can fulfill a need better than you?

Do prospects and customers confide their problems to you?

Do you engage in objective self-evaluation regularly?

Do you view a promise as a sacred obligation?

Do you interact with customers on a human as well as a business level (are they convinced that you care about them personally)?

Do you enjoy a high degree of customer loyalty?

Is your credibility strong enough to ensure a good lasting relationship with most customers?

9 – 10 YES answers: You enjoy a high degree of credibility.
7 – 8 YES answers: Your credibility is better than average.
Less than 7 YES answers: Your credibility is shaky.
Less than 5 YES answers: Get to work on improving your credibility, stat.