Within every organization is the drive to optimize their Marketing and Sales funnel. Of course, the funnel in practice isn’t perfect since large numbers of leads require employees to focus their time on some leads over others. Many leads are regrettably left untouched due to the simple fact that salespeople only have so much time to spend on each lead.
This is what we call the sales capacity challenge and it leaves many sales conversation-ready leads out of the loop or undetected. How does your organization strategize the lead follow-up process to ensure the greatest number of leads are touched in an optimized and efficient manner?
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