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The Sales Training Book
The Sales Training Book contains 15 powerful one-hour selling skills workshops. You will also receive a hands-on sales-meeting guide and additional reading material for your team.
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COVER
Social Networking 2.0. Are you linked in or left out?
By Robert Mcgarvey

Facebook and Myspace are just two examples of social networking, the latest new "thing". While these sites are used by millions of users to find "friends" with similar interests, a new site, LinkedIn, extends social networking to the business world. In this month's cover story we explore some of the many ways sales leaders are making LinkedIn work for them... read more
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latest news

	recruiting, hiring, and retaining generation y
	going, going, gone?
	planning outdoor meetings
	why mobile crm is a future "must have"
	do you know your customers' cost-of-problem?
	application spotlight: access hoover's helps you find the right decision makers, right on time
	don't fumble the kick off
	how consumer electronics are changing it buying patterns
	secrets to thinking on your feet
	do you know what you need to know?



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selling essentials

The "Ease" of Sales Excellence
We are bombarded daily with how-to and must-do management and marketing techniques. While some are good and can make a difference if consistently applied, many are no more than fluffy feelgoods rather than meaty treats. If you've been around awhile you're probably weary of all the buzzwords, clichés and techniques of the day that are supposed to save your business and reestablish America as the only place in the world where people can still make money. Come on, we've had enough. To fin.. read more

incentives article

You Got Game
Nowadays, whenever professional athletes walk off the field having won the championship game they invariably turn to the camera and say: I’m going to Disney World! For fans who don’t get the chance to compete in the NFL or NBA, however, just attending live sporting events is often as good as, if not better than a trip to the Mouse House in Orlando. With that in mind, for your next incentive trip why not send your high achievers to the sporting events of their choice with a pr.. read more

current lead hiring & recruiting article

Recruiting, Hiring, and Retaining Generation Y
Just when you think you've got Generation X figured out, along comes Generation Y, and guess what? They've got a totally different set of characteristics and motivators. What's a Baby Boomer to do? The first order of business is to understand Generation Y, defined as 7- to 26-year-olds. "If I had to use one word to describe Generation Y, it’s empowered," says Ann Fishman, president of Generation Targeted Marketing Corporation, a specialized marketing firm providing insight int.. read more

current lead pharmaceuticals article

Going, Going, Gone?
Physicians, like most everyone else on the planet, are creatures of habit. Part of the pharmaceutical sales professional's job is to help individual doctors see the benefits of prescribing a certain product to the point where writing those prescriptions becomes a habit. A problem arises, however, when the sales reps fall into bad habits, stop actively selling, and allow themselves to begin taking that "reliable" physician for granted. "This is a real common business problem.. read more




Eric Tippetts New Technology to Boost CRM User Adoption

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